![]() The push-button power operated frunk has a drain so it can be an ice chest, four 120-volt outlets, LED lights, and a 400-pound weight capacity. Not only did Ford cleverly design a 14.1 cubic foot frunk, but they loaded it with convenience features. Since Ford expected the frunk would be a popular selling feature (as the Mustang Mach-E has one), they had to engineer a way to include it in a space that usually is crammed (ever looked under the hood of a truck?) with an engine, wires, cooling radiators and other vital mechanical components. They became enthusiastic about this new-found storage compartment even before knowing there would not be a conventional engine. When Ford showed a front trunk, where a gasoline or diesel engine should be, this caught the interest of the attendees. ![]() With a truck being a truck regardless of the brand, there had to be something very unique about these slabs of cardboard. The most popular spotįord held focus groups with cardboard cut-outs depicting design features to test acceptance. So off they went to Texas (which is truck crazy) and California (which is EV crazy) to ask truck owners a wide range of questions about trucks. The Ford F-150 moves into a new era Concept To Productionįord early-on knew the wrong way to develop their first-ever electric pickup truck was to do it with preconceived ideas on what consumers wanted, or would buy. Ford says 75-percent of F-150 Lightning buyers will be new to the brand, while 80-percent are new to owning an EV. These buyers will have one thing in common: feeling the joy that comes from driving an all-electric pickup. ![]() It is one thing to build a new vehicle, but developing one offering so many different appealing technologies and features will draw buyers with broad interests and lifestyles. The first was the 2021 Mustang Mach-E, next was the 2022 E-Transit cargo van, and now the enticing 2022 F-150 Lightning. Ford plans to lead in vehicle electrification by committing $50 billion globally to electrifying its cars, crossovers, SUVs and trucks through 2025. America ’s Best-Selling Truck Is Now All-New and All-Electricįord says the all-new, all-electric 2022 F-150 Lighting is “the truck of the future.” If so, then the future looks bright in many ways.
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